Toni Reale founded Roadside Blooms with a story to tell and a mission to share, believing that beauty and sustainability don’t just co-exist, they work in concert. With over 10 years of experience in the event-planning and floral-design industries, Toni’s many adventures have led her to this chapter (ask her about the time she converted a 1971 British ice cream truck into a mobile flower shop; or about her Environmental Geology background).

A leader of Charleston’s “green and local” movement, Toni has served on various nonprofit boards, including the Charleston Green Fair, and has been recognized as one of Charlie magazine’s "50 Most Progressive" in Charleston in 2014.

of Roadside Blooms

Meet Toni

She's always dreaming up something new for clients, fellow florists, and her team. grown flower movement doing all she can to elevate the cause. Toni is a leader in and passionate about the local and American grown flower movement doing all she can to elevate the cause.

The two most rewarding things about Roadside Blooms are working with couples that appreciate a creative approach to design and her team! It takes a village to run a successful small business and Toni feels very lucky to have her incredibly talented, passionate, and dedicated team by her side to design, dream and laugh with. 

When she's not flowering, she's playing (wrangling) her two sons Brooks and Sagan or chatting with her husband Adam on how to make our community an even better place.  

"My heart is bursting with A lifelong passion for sustainability &  design."

Sprouted From:
Birmingham, AL

As a child in my hometown of Birmingham, Alabama, I developed a fondness for the arts, especially the floral world through the eyes of my mother. I moved to Charleston in 1998 to attend College of Charleston, graduating with a degree in elementary education. My greatest love is being the mother of two delightful children, Kai and Nora, and wife to Chris. We live and play on Johns Island. Life is full with lots of good food and music to keep us moving.  

What you love best about Roadside:
I love Roadside Blooms for the whole approach to fresh, local, and seasonal products. We offer a unique experience for our clients for most any occasion, especially when it comes to their wedding day. Meeting new people and helping create their vision is one of my favorite aspects of the process!

Favorite Bloom:
My favorite flower is a lady slipper orchid, maybe a daffodil, definitely a king protea...too many to name just one! 

Meet Kristina

Sprouted From:
Sunny San Luis Obispo, CA

Above most things - I love to host! Growing up, my father was adamant about gathering family around the table and taking the time to share about our days. I love how simple, yet impactful, sharing a meal with someone can be, and I am grateful for how it promotes and fosters community. 

When I am not hosting, you can find me playing and writing music, arranging a coffee date with a friend, or spending time with my husband and sweet pup!

What you love best about Roadside:
One of the things I value most about working at Roadside blooms is how it not only provides a safe, creative, and inviting space for its customers, but also for its employees. I am grateful that there are no limits on creativity and that we are always encouraged to grow personally and professionally. All of our passions, work-based or not, are equally supported which leads to an ever-learning environment where every team member has something unique to offer. 

Favorite Bloom:
Annabelle Hydrangea

Meet Gabby

Sprouted From
Charleston, SC

For almost ten years now, I’ve accumulated a plant collection. It first started with a Kalanchoe succulent and my plant love (obsession) began. I love being around them, watching them grow, and seeing the joy they give to others. They are my stress reliever and simply make me happy!

 What you love best about Roadside: 
One thing I never get tired of is seeing a person’s first step into the shop. They take a deep breath and take it all in. I don’t think they even know that they are doing it. Roadside Blooms is special, welcoming, unique, safe, and community-focused. I love that I’m a part of something that brings people joy on an ordinary day, a hard day, the big day, and everything in between.

 Favorite Bloom:
My favorite flower is constantly changing but currently it is the Chocolate Cosmos. I love the color and how it dances. 

Meet Kelsey

Lead Floral Designer

Shop Curator & Manager

Assistant Designer & Plant Maven

Sprouted from:
Born in Fredericksburg, VA. Raised in Summerville, SC

It has been seven years since my love affair with florals began. I love being able to experiment with various colors and textures to create luscious floral designs. Aside from florals, I have a deep affection for hardcore and heavy metal music. My deepest loves are my husband, Curtis and my daughter, Wren. I am most content when I’m at home with my family surrounded by plants and having dance parties. I also enjoy playing my guitar, reading horror manga comics and roller skating.

 What you love best about Roadside:
I love Roadside Blooms so much because sustainability plays such an important role in the Roadside Blooms business model. Using local and American grown blooms ensures that we are sourcing from responsible growers and that helps reduce our carbon footprint because flowers don’t have to travel so far to get to us. The Roadside way aligns with my personal beliefs and that is so important to me!

Favorite Bloom:
I love all Blooms! The White King Protea is definitely at the top of my list though!

Meet Kirsty

Sprouted from:
Sumter, SC

For as long as I can remember, I’ve always expressed myself through art. Painting, drawing, and working with my hands is my way of communicating and understanding the world around me. I’m most inspired by all of the natural beauty that surrounds me - whether in the flowers I get to design with or in the uniqueness of the people I encounter. When I’m not creating, I love to spend my days being active outside with my husband and our pups!

What you love best about Roadside:
What I love most about working at Roadside Blooms is the opportunity to create in such a welcoming and caring environment. Every person who walks through the door gets to see their creative vision come to life! Whether it’s finding the perfect plant to complete a room or designing dreamy wedding day florals, the community at Roadside Blooms wants to create personal experiences and lasting relationships.

Favorite Bloom:
Blush Butterfly Ranunculus!

Meet Anna

Design Associate

Design Associate

helping a stray animal.

You can find any one of us:

Outlander because of the scenery.

We are all obsessed with the show:

Orange Spot & Jack Rabbit Filly.

We can often be found ordering from:

80's, Lizzo & 70s.

Our Spotify Station mainly rotate through:

three baby girls in 2020.

The Roadside Blooms team welcomed:

into a mobile flower truck!

We turned a 1971 British ice cream truck:

a few FUn Facts

GET TO KNOW roadside blooms BETTER







- rachel, Bride

"Toni and her team are amazing!! The florals turned out even more beautiful than we could have imagined! Toni is extremely creative, responsive and you can tell she genuinely cares about turning a vision into reality. I strongly recommend their services. You will not be disappointed!!! Thank you Toni!!"

- Camila, Bride

"Toni and her team absolutely stunned me on our wedding day with the beauty and artistry of their floral design. From the start, Toni was attentive, kind, and had many creative ideas for our florals. The final product was better than I could have imagined. It doesn’t get better than Toni and Roadside Blooms!

- Natasha, Bride

"I can’t even describe to you how amazing Toni and her team are. They turn my wedding into a Fairytale. Everyone is still talking about how it was the most breathtaking florals they’ve ever seen. No question book with Roadside she turns your dreams into reality."

4610 Spruill Ave. #102, North Charleston, South Carolina 29405

Award-Winning Floral Design in South Carolina

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